PreSmart Solutions offers free address review to cut undeliverable mail

PreSmart Solutions launched a free, no-obligation review of up to 5,000 address records to help organizations spot delivery risks before printing and mailing. The Shelton, Connecticut-based company says its ResolvePlus technology can reduce wasted postage, protect engagement and improve mailing decisions.

Why it matters: - Undeliverable mail wastes budget dollars and can reduce customer or member engagement. - PreSmart Solutions says organizations need ongoing address maintenance because address data changes over time. - A free review gives mailing teams a low-risk way to measure address quality before a production run.

What happened: - PreSmart Solutions announced a free, no-obligation Address Quality Review for up to 5,000 address records. - The review is available at PreSmartSolutions.com and uses PreSmart ResolvePlus technology. - The company is based in Shelton, Connecticut.

The details: - The review produces an Address Quality Scorecard that flags address risks before anything is printed or mailed. - The scorecard sorts records into three groups. - Red addresses are likely undeliverable and should not be mailed. - Yellow addresses carry potential risk and should be reviewed. - Green addresses are ready to mail. - PreSmart says clients using its platform typically start with a combined Red List rate of about 3.1%. - PreSmart says that combined rate has been reduced to about 1.6%. - PreSmart ResolvePlus goes beyond traditional address processing by resubmitting records with problems, identifying the underlying issue and recommending a correction strategy when possible.

Between the lines: - The offer doubles as a sales tool and a diagnostic check, giving organizations a concrete view of their own mail quality before committing to production. - The lower Red List rate suggests stronger address hygiene among current users, but PreSmart still frames list maintenance as necessary because data quality can slip. - Frank Lynn, executive vice president of Mail Intelligence & Strategy at PreSmart Solutions, said the most useful information comes from each client’s own data and that the company is making the review free so organizations can see the score before the next mailing.

What's next: - Organizations can submit up to 5,000 records for review and use the scorecard to decide which addresses to correct, suppress or mail. - PreSmart says ongoing list maintenance will be needed to preserve address quality gains over time. - The company is steering prospects toward trying ResolvePlus before their next production mailing.